Session Details

F047 Combatting Misinformation and Positioning the Specialty on Social Media

Sat, Mar 28, 3:30 PM - 5:30 PM

Bluebird 2B

2 CME Available Forum

DESCRIPTION

Social media is a great professional tool that can be used to educate the public, positively position the specialty, and enhance your career. Yet, staying current in today’s fast-paced social media world can be time-consuming. This course will provide attendees with tips and strategies for building and maintaining a reliable and reputable presence on social media. Discover how to develop educational and engaging content that delivers a consistent message about the specialty and its expertise. Receive guidance on how to manage negative comments and learn the dos and don’ts of social media.

LEARNING OBJECTIVES

Develop a strategy to use social media as a professional tool

Create engaging content that educates the public and positively positions the specialty

Recognize standards of professionalism and respond appropriately to negative comments

SCHEDULE

3:30 PM

Introduction

Charles Dunn, MD, FAAD

3:35 PM

Getting Started: How to Develop a Social Media Strategy

Charles Dunn, MD, FAAD

3:50 PM

Creating a Content Plan and Positioning the Specialty

Amit Om, MD, FAAD

4:05 PM

Building a Personal Brand on Social Media

Dustin Portela, DO, FAAD

4:20 PM

Q&A with Dr. Portela

Dustin Portela, DO, FAAD

4:25 PM

Getting Involved with the AAD

Lauren Fassl

4:40 PM

Finding Social Media Inspiration and Combatting Misinformation

Marisa Garshick, MD, FAAD

4:55 PM

Q&A with Dr. Garshick

Marisa Garshick, MD, FAAD

5:00 PM

Professionalism, Ethics, and Responding to Negative Comments

Preetha Agarwal, MD, FAAD

5:15 PM

Panel Discussion

DIRECTOR

Charles Dunn, MD, FAAD

Advanced Dermatology & Cosmetic Surgery

SPEAKERS

Preetha Agarwal, MD, FAAD

Lauren Fassl

American Academy of Dermatology

Marisa Garshick, MD, FAAD

Amit Om, MD, FAAD

Dustin Portela, DO, FAAD